Supra shoes for modeling language

Brand's design philosophy is a sieve, the designer's design concept must be committed to bringing consumers the greatest value and aesthetic value to enhance brand value. David Ogilvy, founder of Ogilvy & Mather said: "The final decision on the brand position in the market is the brand's overall personality, and not insignificant differences between products, while the emphasis on product design lines, processes, materials, design the logic , design methods, and to show the visual effects, with the brand personality can be a reasonable and scientific description. while in rural areas, or mountains, shoes grip is very important the brand is committed to the concept of interpretation supra, supra's design department is an important task. Banpo selection of basketball shoes with uppers of leather material, color Banpo pottery using unique yellow sand and silt black, heel part of the Banpo pottery using embroidery techniques to reproduce on a simple pattern, while for the supra company's current product positioning, the design is looking for more brand "Chinese meaning", which also supra company "Oriental elements to create competitive differentiation," provides a footnote.